EricPetersonErik Peterson (Minnesota) brings over 35 years of experience as a community and electoral organizer and community-based educator to his role as founder and President of Bending the Arc Strategies ( He has extensive experience working with unions, progressive advocacy non-profits, and community coalitions in the US and Australia around strategic planning and messaging; leading organizational change that supports deep member-driven organizing and leadership development; coalition and network-building; civic engagement and designing strategic, grassroots issue and electoral campaigns.  He has recruited dozens of candidates, and managed or served as General Consultant for three gubernatorial races and over two dozen congressional, legislative and local races.

Approach to Coaching: I listen, ask tons of questions and start with where people are at and have them focus on defining their desired outcomes in terms of the impact or win they want to have, then focus on goals and program to meet that desired impact. Too often, goals are set in their own right – the “what” we are doing — without clearly understanding the “why” behind them. I do not pretend to know all the answers and enter into coaching as co-learning.


Erik Peterson

Updated on 2017-08-29T13:34:29+00:00, by aapifund.